Amla Mill Soft Protein Shampoo

Amla protein shampoo bottle with floating coconut-amla theatre.

Client Amla Mill

Description

Amla Mill is a fictional Ayurvedic haircare house for Soft Protein Soft Shampoo: a redesigned white pump bottle with AMLA MILL wordmark, millstone-leaf crest, and Soft Ultra Shine hierarchy — never Parachute Advansed marks. We staged the bottle as hero on soft spa stone, then floated fresh amla clusters, halved amla, and a coconut milk half outside the pack with exterior badges for Protein Soft Strength, Amla Soft Care, and Coconut Soft Milk so the collection tile reads as soft-shine shampoo lifestyle theatre, clearly distinct from Palm Crest hair oil and Root & Resin scalp serum neighbours. Soft haircare language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Mockup presentation Wellness Packaging Personal Care Botanical FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep amla protein shampoo + coconut milk lifestyle energy as the concept — invent Amla Mill with Soft Shine hierarchy (never Parachute). Outside the bottle, amla/coconut props plus Amla Mill. Soft Shine. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Amla shampoo boards often lock coconut-oil FMCG marks into vertical ads. The brief needed an original fictional protein shampoo brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster — distinct from Palm Crest and Root & Resin.

Solution

We invented Amla Mill Soft Protein Shampoo, rebuilt hierarchy around AMLA MILL → Soft Protein Soft Shampoo → Soft Ultra Shine, and validated an exactly 1080×1080 enriched lifestyle packshot with Amla Mill. Soft Shine. callouts; neighbouring haircare slugs left untouched.

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