Sprig Lane Soft Herbal Extracts Duo

Botanical herbal-extract duo cartons with floating dropper theatre.

Client Sprig Lane

Description

Sprig Lane is a fictional herbal extracts house for Soft Traditional Soft Extracts: redesigned sage and olive duo cartons with SPRIG LANE wordmark, leaf-lane crest, and Soft Drop Ritual hierarchy — never CHUNHE marks or Xiaohongshu watermarks. We staged the duo on mossy bark as hero, then floated an amber dropper, blossoms, and dried roots outside the packs with exterior badges for Botanical Soft Duo, Soft Drop Ritual, and Forest Soft Care so the collection tile reads as soft-extract lifestyle theatre, clearly distinct from Root Bind elixir cartons and Clear Chord herb drops. Soft botanical language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Luxury / premium finish concepts Mockup presentation Wellness Packaging Botanical FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep traditional herbal extract duo carton energy as the concept — invent Sprig Lane with Soft Extract hierarchy (never CHUNHE). Outside the dielines, dropper/blossom props plus Sprig Lane. Soft Extract. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Herbal extract boards often lock regional marks and social watermarks into portrait crops. The brief needed an original fictional extract duo brand, redesigned botanical hierarchy, and a square 1080 enriched lifestyle poster — watermark-free.

Solution

We invented Sprig Lane Soft Herbal Extracts Duo, rebuilt hierarchy around SPRIG LANE → Soft Traditional Soft Extracts → Soft Drop Ritual, and validated an exactly 1080×1080 enriched lifestyle packshot with Sprig Lane. Soft Extract. callouts; neighbouring extract slugs left untouched.

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