Gold Root Soft Turmeric Capsules

Turmeric capsule bottle-and-box suite with floating root theatre.

Client Gold Root

Description

Gold Root is a fictional Ayurvedic supplement house for Soft Turmeric Soft Capsules: a redesigned white carton and amber bottle with GOLD ROOT wordmark, root-spiral crest, and Soft Curcumin Soft Care hierarchy — never Himalaya mountain marks or Turmeric 95 trademarks. We staged carton and bottle as hero on amber light, then floated sliced turmeric roots, leaves, and soft capsules outside the packs with exterior badges for Curcumin Soft Focus, Daily Soft Capsules, and Joint Soft Ritual so the collection tile reads as soft-spice capsule lifestyle theatre, clearly distinct from Calm Chew ashwagandha gummies and Bright Root turmeric soap neighbours. Soft wellness language only — no disease/cure claims, watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Minimal medical aesthetic Mockup presentation Wellness Packaging Botanical FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep turmeric bottle+box energy as the concept — invent Gold Root with Soft Spice hierarchy (never Himalaya). Outside the dielines, turmeric theatre plus Gold Root. Soft Spice. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Turmeric capsule boards often clone mountain-brand systems into white studio crops. The brief needed an original fictional curcumin capsule brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Gold Root Soft Turmeric Capsules, rebuilt hierarchy around GOLD ROOT → Soft Turmeric Soft Capsules → Soft Curcumin Soft Care, and validated an exactly 1080×1080 enriched lifestyle packshot with Gold Root. Soft Spice. callouts; neighbouring supplement slugs left untouched.

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