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Storm Crate Espresso Machine Shipper Sleeve

Espresso machine shipper sleeve lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Storm Crate — Espresso Ready.

Client Storm Crate

Description

Storm Crate is a fictional brand concept for espresso machine shipper sleeve. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Storm Crate — Espresso Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of espresso machine shipper sleeve under invented brand Storm Crate; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for espresso machine shipper sleeve; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Storm Crate, built original hierarchy for espresso machine shipper sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Storm Crate — Espresso Ready.' margin callouts.

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