Product Packaging Design
Lunarka Classic Salted Peanuts
Warm red pillow-pouch refresh for classic salted peanut namkeen with bowl-hero pack face.
Client Lunarka
Description
Lunarka is a fictional namkeen house for Classic Salted Peanut — a lightly salted roasted-peanut pillow pouch refreshed from loud magenta snack energy into a warmer, traditional-premium red system. We redesigned an original burgundy-to-terracotta bag with a crescent LUNARKA oval, Classic Salted Peanut hierarchy, bowl-hero photography on a clean white face panel, and Namkeen footer typography — then staged floating roasted peanuts, a brass sea-salt spoon, curry-leaf and green-chili cues, and a small ramekin outside the pack with margin badges so the collection tile reads as a complete brand-refresh poster, clearly distinct from spicy chili peanut neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Quiet luxury snack shelf as the story: warm red sunburst pouch, bowl-hero peanuts as appetite proof, and moon-crescent LUNARKA as the original mark. Outside the dieline, peanut props, salt spoon, and margin callouts — Salt, Simply Perfect. / Roasted Fresh / Light Sea Salt / Classic Namkeen Refresh / Bowl-Hero Pack Face — turn a pillow bag into a Colgate-style enriched 1:1 lifestyle poster without third-party namkeen trademarks or designer watermarks.
Problem statement
Classic salted-peanut namkeen pouches often lock real heritage brand ovals and cloned “old vs new” comparison boards into portfolio decks, or stay stuck in loud magenta sunburst vernacular that reads discount rather than refresh. The brief needed an original fictional brand, a redesigned warm red pillow pack with bowl-hero appetite cues, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from spicy chili peanut and multi-SKU namkeen work shipping in parallel.
Solution
We invented Lunarka, rebuilt hierarchy around LUNARKA → Classic Salted Peanut → Original → lightly salted claim → Namkeen · 200g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating peanuts, salt spoon, leaves, chili, ramekin, and margin callouts outside the pouch. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and snacks.
More proof
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