Product Packaging Design
Yellwick Premium Light Cooking Oil
Clear PET 1L handled cooking-oil jug with yellow drip badge, wheat accents, and Light pour. Everyday kitchen. callouts.
Client Yellwick
Description
Yellwick is a fictional edible-oil house for Premium Light Cooking Oil — a refined vegetable blend in a 1-litre clear PET jug with built-in handle and white screw cap. We redesigned a minimal white label around the YELLWICK lockup, yellow leaf-drip mark, faint wheat line-art, and Pure & Light yellow footer band — not an anonymous PREMIUM EDIBLE OIL mock — then staged golden oil splash, wheat stalks, a frying-pan hint, and greens outside the jug so the collection tile reads as everyday kitchen CPG theatre, clearly distinct from Olivyne glass EVOO, Solipea groundnut PET bottle, and Heliovita sunflower systems.
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Design storytelling
From brief to designed solution
Ideation concept
Handled jug utility as the shelf signal: clear PET fill, integrated pour handle, and white/yellow drip-badge hierarchy for instant light-oil read. Outside the dieline, oil splash, wheat, pan tip, and greens plus margin line — Light pour. Everyday kitchen. — with Light Fry Friendly, Refined Clarity, Everyday 1L Jug, and Pure Vegetable Blend badges in Colgate-style enriched composition without cloning blank edible-oil label art or neighbouring oil form factors.
Problem statement
Multipurpose edible-oil jug boards often leave packs anonymous as PREMIUM EDIBLE OIL mocks, clone minimal white/yellow drip labels as-is, or collapse into barren studio crops with no kitchen appetite cues. The brief needed an original fictional brand, a redesigned handled 1L PET jug label system distinct from olive glass, groundnut bottle, and sunflower neighbours, and a square 1080 enriched lifestyle poster with floating props and external benefit typography.
Solution
We invented Yellwick, rebuilt hierarchy around YELLWICK → Premium Light Cooking Oil → Refined Vegetable Blend → Pure & Light / 1 Litre, and validated an exactly 1080×1080 enriched lifestyle packshot: floating wheat, oil splash, pan hint, and exterior callouts outside the jug. Packaging and mockup-presentation tags mark the work for collection filters; artwork forced to precisely 1080×1080.
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