Hushora Cloud Loop Wireless Duo

SKU PXRT-2473

Pastel sleeve-over-kraft headphone cartons with soft-tech dual SKU theatre. Plus enriched open-frame gallery stills.

Client Hushora

Description

Hushora is a fictional consumer audio brand for Cloud Loop wireless headphones. We redesigned pastel soft-touch sleeve-over-kraft cartons in sky blue and peach colorways — oversized photoreal earcup heroes on the sleeves, thin HUSHORA wordmarks, and black line-art headphone profiles on the kraft trays — then staged charging puck, cable coil, ear cushions, and color chips outside the packs so the collection tile reads as calm soft-tech listening theatre, clearly distinct from speaker vanity packs and gaming electronics. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Luxury / premium finish concepts Kraft / sustainable look Brand suite Mockup presentation Packaging Electronics FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Sleeve-over-kraft as the unboxing ritual: matte pastel sleeves for color SKUs, warm kraft trays for tactile honesty, oversized earcup photography as the hero signal. Outside the dieline, soft tech props and thin poster lines — Soft Tech Listening, Matte sleeve ritual, Dual pastel SKUs, All-day comfort cups — keep Colgate-style lifestyle storytelling off the packs without cloning real headphone or big-tech marks.

Problem statement

Premium headphone packaging often either clones big-tech pastel sleeve systems or collapses into bare white carton cutouts. The brief needed an original fictional consumer audio brand, redesigned sky-blue + peach sleeve-over-kraft architecture with new wordmark and product naming, and a square enriched lifestyle poster with soft tech props and external typography — distinct from B&O speaker packs and gaming gear packaging.

Solution

We invented Hushora and Cloud Loop, rebuilt hierarchy around wordmark → earcup hero sleeve → kraft line-art tray → vertical product name, and validated an exactly 1080×1080 enriched lifestyle packshot: props and margin callouts outside the packs. Packaging and electronics tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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