BulbNest Onion Hair Mask

Matte black onion hair-mask jar on sunset rock with floating onion rings and Root Soft. Thick Care. callouts.

Client BulbNest

Description

BulbNest is a fictional haircare house for Onion Hair Mask: a redesigned matte-black jar with white clean label, BulbNest wordmark, onion cross-section plus follicle mark, ONION HAIR MASK hierarchy, Strong Thick Care line, and 200g footing — never manufacturing promo lockups, contact bars, or website chrome. We staged the jar as hero on wet dark rocks at golden-hour sunset, then floated red onion rings, sliced onion halves, and tropical fronds outside the pack with exterior badges for Scalp Clean, Dense Feel, and Onion Ritual so the collection tile reads as warm onion-hair lifestyle theatre, clearly distinct from anti-dandruff shampoo, hair-growth topical serum, and biotin capsule neighbours shipping in parallel. Soft scalp-and-thickness haircare language only. No phones, emails, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging Cosmetic Skincare Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep onion hair-mask jar category energy, black lid + white label pack, sunset rock lifestyle, floating onion rings, and strong/thick hair storytelling as the concept — but invent BulbNest as the brand spine with Onion Hair Mask hierarchy and an original onion-cross + follicle mark (never manufacturing promo lockups, contact footers, or URL bars). Outside the dieline, floating onion/leaf props plus exterior headline Root Soft. Thick Care. lift the jar into an enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Onion hair-mask boards often lock manufacturing promo names, clone black-jar sunset ads as-is with phones, emails, and website footers, and leave barren pack-on-white crops in portfolio decks. The brief needed an original fictional onion hair-mask brand, redesigned jar hierarchy, soft thick-care storytelling, and a square 1080 enriched lifestyle poster with floating onion props and external typography — distinct from anti-dandruff shampoo, hair-growth serum, and biotin capsule neighbours.

Solution

We invented BulbNest Onion Hair Mask, rebuilt hierarchy around onion-follicle mark → BulbNest → Onion Hair Mask → Strong Thick Care → 200g, and validated an exactly 1080×1080 enriched lifestyle packshot: jar as hero on sunset rock, floating onion props, and Root Soft. Thick Care. margin callouts outside the dieline. Packaging, skincare, and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no manufacturing promo identity, phones, emails, QR, Instagram, or watermark text; Set 5 neighbour slugs left untouched.

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