Product Packaging Design
Scoovelle Luxe Pistachio Tart Pint
Playful wavy-pastel ice cream pint with floating pistachio–tart theatre and Creamy Tart. Nutty Crunch. callouts.
Client Scoovelle
Description
Scoovelle is a fictional weekend ice-cream house for Luxe Pistachio Tart — a redesigned single pint tub with sage-green lid, mint-to-lavender wavy label fields, bubbly deep-forest SCOOVELLE wordmark, tart-cream hierarchy, photoreal pistachio scoop with toasted biscuit crumb, and a 140 Cal scallop badge — never Sweet Sundayz identity. We staged floating shelled pistachios, praline shards, mint leaves, and a pistachio-topped tart wedge outside the tub with margin badges for 140 Cal Treat, Praline Swirl, Biscuit Crumb, and 1 Pint Ritual so the collection tile reads as playful dessert-pint lifestyle theatre, clearly distinct from Crestora pistachio cereal cartons, Curlora pistachio chocolate bars, Dipvelle cookie-and-dip packs, Doughvelle protein cookies, Frylora cookie-fry scoops, Beurora keto butter cookies, and neighbouring snack concepts shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep single pint tub energy, playful wavy pastel label shapes, bubbly brand type, scoop photography with nut praline cues, and a calorie callout badge as the concept — but invent Scoovelle as the brand spine with Luxe Pistachio Tart hierarchy and sage/lavender redesign (never Sweet Sundayz peach-on-blue or Pistachio Cheesecake lockups). Outside the dieline, floating pistachio/tart/biscuit props plus exterior headline SCOOVELLE · WEEKEND PINT and Creamy Tart. Nutty Crunch. lift the pint into a Colgate-style enriched 1080 lifestyle poster without third-party ice-cream trademarks or studio watermarks.
Problem statement
Pint ice-cream boards often lock real brand names (Sweet Sundayz), cloned wavy peach-on-blue label art with exact Pistachio Cheesecake naming, and barren pale-blue pack crops into portfolio decks. The brief needed an original fictional weekend-pint brand, redesigned tub hierarchy with pistachio–tart indulgence storytelling plus calorie callout energy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from pistachio cereal cartons, plant cookie-dip packs, protein cookie pouches, and dessert takeout scoops shipping in parallel.
Solution
We invented Scoovelle, rebuilt hierarchy around sage lid swirl → SCOOVELLE → Luxe Pistachio Tart → tart-cream / praline swirl / biscuit crumb → 140 Cal → 1 pint, and validated an exactly 1080×1080 enriched lifestyle packshot: hero pint center, floating pistachio/tart/crumb props, and Creamy Tart. Nutty Crunch. margin callouts outside the tub. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Sweet Sundayz identity or watermark text; Crestora, Curlora, Dipvelle, Frylora, and Beurora neighbour slugs untouched.
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