Product Packaging Design
Pressora Cold-Pressed Mini Trio
Three square mini cold-pressed bottles with floating orchard fruit and Fruit. Pressed Pure. callouts.
Client Pressora
Description
Pressora is a fictional cold-pressed juice house for a three-SKU mini lineup: Strawberry Bloom, Citrus Wheel, and Kiwi Star in clear square PET bottles with matte black caps. We redesigned white rounded labels with vertical PRESSORA wordmarks in flavor color, angled fruit photography with SKU indexes 01–03, Cold pressed script, and 100% FRUIT · 150 ml cues — then staged floating strawberries, orange wedges, kiwi halves, mint, and juice droplets outside the bottles with margin badges for Cold Pressed, 100% Natural, 150 ml Trio, and Strawberry · Orange · Kiwi so the collection tile reads as clean orchard-forward RTD theatre, clearly distinct from Formora sculptural fruit-form bottles, Squeezora freezer smoothie pops, and oil-bottle packshots shipping in parallel. No third-party juice trademark appears as a client identity in copy or artwork.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep three-SKU square mini-bottle lineup energy, minimal white label field, vertical brand + fruit photography split, black caps, and 100% natural / 150 ml storytelling as the concept — but invent Pressora as the brand spine with redesigned Strawberry Bloom / Citrus Wheel / Kiwi Star hierarchy and numbered flavor indexes. Outside the dielines, floating orchard fruit, mint, juice droplets, and exterior headline Fruit. Pressed Pure. lift the full bottle set into a Colgate-style enriched 1080 lifestyle poster without third-party juice trademarks or studio watermarks.
Problem statement
Cold-pressed juice boards often lock real beverage trademarks, cloned vertical fruit-cross-section label stacks, and barren white three-bottle crops into portfolio decks. The brief needed an original fictional cold-pressed brand, redesigned white-label mini-bottle trio treating all three SKUs as the full-set hero, and a square 1080 enriched lifestyle poster with floating fruit props and external typography — distinct from sculptural fruit-form juice ranges, smoothie-pop multipacks, and edible-oil neighbours shipping in parallel.
Solution
We invented Pressora, rebuilt hierarchy around Cold pressed → vertical PRESSORA → fruit photography → 100% FRUIT · 150 ml → SKU indexes 01/02/03, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-bottle set as hero, floating strawberry/orange/kiwi props, and Fruit. Pressed Pure. margin callouts outside the dielines. Packaging and food-beverage/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no reference brand identity or watermark text; Formora sculptural juice and Squeezora smoothie-pop parallel slugs untouched.
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