Soot Peak Charcoal Polish Scrub

Matte charcoal stand-up scrub tube with floating charcoal–foam theatre and Polish Soft. Clear Deep. callouts.

Client Soot Peak

Description

Soot Peak is a fictional clarifying-care house for Charcoal Polish Activated Charcoal Face Scrub: a redesigned matte charcoal stand-up tube with silver flip cap, charcoal-pebble + dew mark, SOOT PEAK wordmark, Charcoal Polish hierarchy, Deep Clean · Soft Polish cue, and 100 ml footing — never Narson Pharmaceuticals, YOUR BRAND placeholders, advance-order banners, or contact footers. We staged the single tube as hero on cool graphite mist, then floated charcoal chunks, powder mounds, water splash, soft foam, polishing beads, and eucalyptus outside the pack with exterior badges for Activated Charcoal, Gentle Face Polish, Soft Pale Particles, and 100 ml Ritual so the collection tile reads as dark charcoal-scrub lifestyle theatre, clearly distinct from Ink Nest charcoal sheet masks, Cinderleaf bamboo charcoal face wash, Ink Cake charcoal soap (Set 6 neighbour), Satin Peak Vit C body scrub energy, and other clarifying packs shipping in parallel. Soft clarifying skincare storytelling only — portfolio fiction. No Narson Group, phones, emails, QR codes, Instagram handles, delivery trucks, or copyright bars appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging Skincare Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep activated charcoal face-scrub tube energy, charcoal powder + water splash lifestyle, soft polish particle cues, and dark studio theatre as the concept — but invent Soot Peak as the brand spine with Charcoal Polish hierarchy and an original charcoal-pebble dew mark (never Narson lockups, YOUR BRAND placeholders, or contact footers). Outside the dieline, floating charcoal/foam/eucalyptus props plus exterior headline Polish Soft. Clear Deep. lift a single scrub tube into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Keep focus on SCRUB tube theatre — never a sheet mask or bar-soap hero.

Problem statement

Charcoal scrub boards often lock manufacturing promo names (Narson Pharmaceuticals), clone tube art with YOUR BRAND placeholders and delivery/order chrome as-is, and barren pack-on-white crops into portfolio decks — or collide with charcoal sheet masks, charcoal face washes, and charcoal soap bars already shipping. The brief needed an original fictional charcoal face-scrub brand, redesigned stand-up tube hierarchy treating the scrub as sole hero, soft polish storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — clearly distinct from Ink Nest masks, Cinderleaf wash, Ink Cake soap, and Vit C scrub neighbours.

Solution

We invented Soot Peak Charcoal Polish, rebuilt hierarchy around charcoal-pebble dew mark → SOOT PEAK → Charcoal Polish → Activated Charcoal Face Scrub → Deep Clean · Soft Polish → 100 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: stand-up scrub tube as solitary hero, floating charcoal/foam props, and Polish Soft. Clear Deep. margin callouts outside the dieline. Packaging and skincare/wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, advance-order, delivery, phones, emails, QR, Instagram, or watermark identity; Ink Nest, Cinderleaf, and parallel Wellness Set 6 neighbour slugs left untouched.

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