Thalivra BrineLift Marine Magnesium

Cerulean clinical marine-magnesium carton with floating wave/salt theatre and Deep Calm. Steady Muscle. callouts.

Client Thalivra

Description

Thalivra is a fictional marine-mineral pharmacy house for BrineLift Marine Magnesium Tablets: a redesigned cerulean-to-white clinical carton with soft underwater light-ray texture, THALIVRA wave-underline mark, bold BRINELIFT hierarchy, MARINE MAGNESIUM / HIGH STRENGTH lines, teal dosage pill for 360 mg Mg + Vitamin B6, numbered Temporary Fatigue / Nervousness / Muscle Function triad, 1 Tablet / 24H clock badge, and 45 Tablets count — never Laboratoire Santarome, MAGNÉ MARIN, Magné Marin 360, made-in-France seals, or cloned pack faces. We staged the single carton as hero, then floated crystalline wave splash, sea-salt shards, white oblong tablets, water droplets, and a quiet kelp cue outside the dieline with exterior badges for Marine Source Mg, Once-Daily Tablet, High Strength 360, and Deep Calm. Steady Muscle. so the collection tile reads as blue European marine-magnesium lifestyle theatre, clearly distinct from Magnivra FloraCalm purple Mg+B6+probiotic stress capsules, Ossalvra FrameCore Ca·D3 / PulseSoft Mg·B6 bone-duo boards, Calcivra bone tablets, Calivex calcium D3 K2 tablets, and neighbouring OTC packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep extra-strength marine magnesium tablet-carton energy, blue-to-white clinical European pharma aesthetic, underwater / marine-origin visual cue, high-dose Mg (~360 mg) + Vitamin B6, once-daily tablet, ~45 tablets, and fatigue / nervousness / muscle-function benefit triad as the concept — but invent Thalivra as the brand spine with BrineLift hierarchy and a wave-underline mark plus reinvented English pack architecture (never Laboratoire Santarome, MAGNÉ MARIN, Magné Marin 360, Nouveau banners, or French-flag origin seals). Outside the dieline, floating wave/salt/tablet props plus exterior headline Deep Calm. Steady Muscle. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party supplement trademarks or studio watermarks.

Problem statement

Marine magnesium boards often lock real brand names (Laboratoire Santarome / MAGNÉ MARIN), clone blue-to-white Extra Fort cartons with made-in-France seals as-is, and barren pack-on-white crops into portfolio decks — or collide with Magnivra FloraCalm Mg+B6+probiotic stress fiction and Ossalvra / Calcivra / Calivex calcium–bone mineral neighbours already shipping. The brief needed an original fictional marine-origin magnesium + B6 tablet brand (no probiotic story), redesigned cerulean carton hierarchy, and a square 1080 enriched lifestyle poster with floating marine props and external typography — clearly separate from gut-flora magnesium packs and bone mineral duos.

Solution

We invented Thalivra BrineLift, rebuilt hierarchy around wave mark → THALIVRA → BRINELIFT → Marine Magnesium High Strength → 360 mg Mg + Vitamin B6 → Temporary Fatigue / Nervousness / Muscle Function → 1 Tablet / 24H → 45 Tablets, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating wave/salt/tablet/kelp props, and Deep Calm. Steady Muscle. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Santarome, Magné Marin, French-flag seal, or watermark identity; Magnivra, Ossalvra, Calcivra, Calivex, and parallel neighbour slugs untouched.

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