Product Packaging Design
Pedivra Stride Clear Cream Carton
Pharmacy-red antifungal display carton with floating foot-care props and Clear Steps. Calm Skin. callouts.
Client Pedivra
Description
Pedivra is a fictional OTC foot-care house for Stride Clear Antifungal Cream: a redesigned tall pharmacy-red display-flap carton with an original sole-arc footprint mark, clean PEDIVRA wordmark, bold Antifungal Cream hierarchy, Tolnaftate 1% active line, soft claim stack for clearing most athlete’s foot and soothing itch & burning, and Net Wt 1 oz — never up&up, Target store-brand locks, or Tinactin compare-claim identity. We staged the hero carton with a matching white squeeze tube, then floated a rolled terry towel, tea-tree sprig, cotton balls, cream dollop, and wooden foot-file cue outside the pack with exterior badges for Athlete's Foot Care, Itch & Burn Ease, Pharmacy-Shelf Clarity, and 1 oz Cream Carton so the collection tile reads as high-visibility pharmacy-red foot-care theatre, clearly distinct from Ostivra joint gels, Cephora migraine cartons, Menthora menthol blisters, Zephyra nasal sprays, Sunnora kids cough syrups, Audivra ear drops, and Flexivra tablet duos shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep tall bright pharmacy-red display-flap carton energy, bold white communicative typography, minimal athlete’s-foot claim stack, and 1 oz cream shelf clarity as the concept — but invent Pedivra as the brand spine with Stride Clear / Antifungal Cream hierarchy and an original sole-arc footprint mark (never up&up arrows, Target identity, or competitor compare claims). Outside the dieline, floating tube/towel/tea-tree props plus exterior headline Clear Steps. Calm Skin. lift a single cream carton into a Colgate-style enriched 1080 lifestyle poster without third-party OTC trademarks or studio watermarks.
Problem statement
OTC antifungal cream boards often lock real store-brand names (up&up), clone bright-red display-flap carton art with competitor compare claims as-is, and barren pack-on-grey crops into portfolio decks. The brief needed an original fictional foot-care cream brand, redesigned pharmacy-red carton hierarchy with soft portfolio claims language, and a square 1080 enriched lifestyle poster with floating foot-care props and external typography — distinct from joint gels, migraine cartons, menthol blister cards, allergy nasal sprays, kids cough syrups, and other OTC neighbours shipping in parallel.
Solution
We invented Pedivra, rebuilt hierarchy around sole-arc footprint → PEDIVRA → Antifungal Cream / Stride Clear → Tolnaftate 1% → soft athlete’s-foot claim bullets → Net Wt 1 oz, and validated an exactly 1080×1080 enriched lifestyle packshot: display-flap carton as hero, floating tube/towel/tea-tree props, and Clear Steps. Calm Skin. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no up&up, Target, Tinactin, or watermark identity; Ostivra, Cephora, Menthora, Zephyra, Sunnora, Audivra, and Flexivra neighbour slugs untouched.
More proof
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