Product Packaging Design

Foam Peak Soft Bubble Gentle Wash

Soft Bubble Gentle Wash pump with Soft Bubble. Foam Peak. callouts.

Client Foam Peak

Description

Foam Peak is a fictional soft-bubble baby-care house for Soft Bubble Gentle Wash: a redesigned soft white pump with coral-peach dispenser, original foam-peak crest, FOAM PEAK wordmark, Soft Bubble Gentle Wash hierarchy, and Tear Soft · Ultra Mild Soft cues — never Aveeno, Cetaphil, Tedibar, Chicco, Himalaya, Sebamed, Mamaearth, or Johnson's chrome. We staged the wash as hero in soft pastel bath light, then floated rubber duck, towels, and soft bubbles outside the pack with exterior badges for Ultra Mild Soft, Tear Soft Soft, and Bath Soft Nest so the collection tile reads as soft bubble-wash lifestyle theatre, clearly distinct from Meadow Soft, Clear Nest, Trundle Soft, and Honey Cub neighbours. Soft baby-care packaging language only — no comparison grids, watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep gentle baby body-wash category energy and soft bath theatre as the concept — but invent Foam Peak as the brand spine with Soft Bubble hierarchy and an original foam-peak crest (never mass-market wash lockups or brand-comparison infographics). Outside the dieline, floating bath props plus Soft Bubble. Foam Peak. lift the wash into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby wash boards often clone Aveeno/Cetaphil/Johnson's packs or publish multi-brand comparison grids. The brief needed an original fictional Soft Bubble Gentle Wash brand, redesigned single-hero pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Meadow Soft, Clear Nest, or parallel neighbours.

Solution

We invented Foam Peak Soft Bubble Gentle Wash, rebuilt hierarchy around foam-peak crest → FOAM PEAK → Soft Bubble Gentle Wash → Tear Soft · Ultra Mild Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Bubble. Foam Peak. callouts and no comparison-grid or watermark identity. Artwork forced to precisely 1080×1080; meadow-soft-calendula-lotion, clear-nest-soft-derma, and parallel neighbour slugs left untouched.

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