Product Packaging Design
Pasture Petal Sculpted Milk Duo
Relief-sculpted pastel milk carton duo with floral cow storytelling.
Client Pasture Petal
Description
Pasture Petal is a fictional dairy house for a redesigned sculpted gable-top milk duo: pastel pink lilac Holstein and sky-blue daisy white-cow cartons with ceramic-like relief vines, readable PASTURE PETAL lockups, and Soft Whole Milk hierarchy — never gibberish mock brands. We staged both cartons as the hero, then floated petals, milk droplets, and wheat outside the packs with margin badges for Relief Carton Face, Soft Gable Cap, Floral Color Duo, and Soft Whole Milk. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep ornate 3D relief milk carton energy as the concept — invent Pasture Petal with Soft Whole Milk hierarchy. Outside the dielines, floating petal props plus Sculpt soft, meadow clear. Soft claims only.
Problem statement
Decorative milk boards often lock unreadable AI glyph branding. The brief needed an original fictional dairy brand, redesigned sculpted carton duo, and a square 1080 enriched lifestyle poster.
Solution
We invented Pasture Petal, rebuilt hierarchy around PASTURE PETAL → Soft Whole Milk · 1L, and validated an exactly 1080×1080 enriched lifestyle packshot with Sculpt soft, meadow clear. callouts; neighbouring packs left untouched.
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