Product Packaging Design
Paddy Peak Clean Rice Bag
Kraft specialty rice bag with terrace contour band and twine bow handle.
Client Paddy Peak
Description
Paddy Peak is a fictional specialty rice house for a redesigned 5kg kraft bag with mustard terrace-contour band, Clean Rice hierarchy, original field stipple art, twine bow handle, and LATIN-only face — never Mầm Đất / gạo sạch trademarks or hotline chrome. We staged the bag as hero, then floated rice grains, scoop, and straw outside with margin badges for Terrace Contour Band, Twine Bow Handle, Field Story Art, and Soft Clean Rice. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kraft rice bag + ochre contour band + buffalo field story + twine handle energy as the concept — invent Paddy Peak with Clean Rice hierarchy. Outside the dieline, floating grain props plus Terrace Contour Band callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Rice boards often lock Vietnamese specialty trademarks, hotline blocks, or barren kraft crops. The brief needed an original fictional clean-rice brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.
Solution
We invented Paddy Peak, rebuilt hierarchy around PADDY PEAK → Clean Rice → Whole Grain Specialty → 5kg, and validated an exactly 1080×1080 enriched lifestyle packshot with Twine Bow Handle callouts; neighbouring pantry slugs left untouched.
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