Product Packaging Design
Gramvella 50kg Moong Dal Sacks
Warm yellow-orange 50kg wholesale moong sacks on weathered wood with floating brass-bowl props and bulk-pulse callouts.
Client Gramvella
Description
Gramvella is a fictional wholesale pulses house for unpolished Moong Dal in 50kg bulk sacks. We redesigned warm yellow-orange laminated sacks with an original sun-grain circular emblem (not a deer or stag mark), geometric radiating pattern field, circular terracotta-bowl product window, UNPOLISHED GOODNESS INTACT seal, and black footer regulatory band — clearly not a DEER clone — then staged loose yellow moong, antique brass bowl, and wooden scoop outside the trio on weathered deck planks with bright outdoor greenery bokeh and margin badges for 50kg Wholesale, Unpolished Split, Sun-Dried Quality, and Farm Direct so the collection tile reads as premium bulk-trade FMCG theatre, distinct from Daalora 5kg pouch trio and Rotivra atta sack neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Bulk honesty as the shelf signal: upright 50kg sack trio on rustic wood with warm golden-orange panels, GRAMVELLA serif lock-up plus sun-grain emblem, circular moong window, and unpolished seal. Outside the dielines, brass bowl, wooden scoop, scattered lentils, and margin headline Bulk Pulses. Field Fresh. with benefit icon badges lift a wholesale lineup into a Colgate-style enriched 1:1 lifestyle poster without DEER, stag antler logos, or HEALTHY FOOD CHOICE IS AN INVESTMENT clone language.
Problem statement
Wholesale moong dal sacks often clone legacy deer-stag trademarks, mandala-heavy yellow fields, and fixed unpolished slogans that read as competitor identity on portfolio boards. The brief needed an original fictional bulk-pulses brand, redesigned 50kg sack system with readable English hierarchy and circular bowl window, and a square 1080 enriched lifestyle poster with floating props and external typography — clearly distinct from Daalora 5kg unpolished pouches and parallel atta-sack work.
Solution
We invented Gramvella, rebuilt hierarchy around GRAMVELLA → WHOLESALE PULSES → MOONG DAL → circular bowl window → UNPOLISHED GOODNESS INTACT → Net Wt. 50kg, and validated an exactly 1080×1080 enriched lifestyle packshot: floating moong, brass bowl, and scoop props with exterior Bulk Pulses. Field Fresh. callouts. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage; artwork forced to precisely 1080×1080 with no DEER, stag, or reference tagline text.
More proof
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