Product Packaging Design

Vine Peak Grape Nectar Can

Splash-forward grape nectar can with floating cluster theatre and exterior chill callouts.

Client Vine Peak

Description

Vine Peak is a fictional grape nectar RTD house for a tall slim aluminum can with a black center band, VINE PEAK wordmark, grape-and-leaf illustration, Grape Nectar hierarchy, Vitamin C badge, and No preservatives cue — never del Valle, Sabritas, or Portuguese nectar chrome. We staged the chilled tilted can as hero under purple surge light with liquid splash, then floated fresh grape clusters and green leaves outside the pack with exterior badges for Crush of the vine, Cold grape surge, Leaf-fresh cut, and Chill-ready can so the collection tile reads as vibrant fruit-juice lifestyle theatre, clearly distinct from Press Soft natural grape juice cartons and Berry Soft fruit feeders. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Beverage Rtd Juice FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep grape nectar can energy, purple splash drama, and floating cluster props as the concept — invent Vine Peak with black-band hierarchy and original grape crest (never del Valle). Outside the dieline, floating grapes plus Crush of the vine. Vine Peak. lift the can into a Colgate-style 1080 lifestyle poster.

Problem statement

Grape juice can boards often lock del Valle identities and local nectar claims as-is. The brief needed an original fictional grape nectar RTD can, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting press-soft-natural-grape-juice or grape-soft-cool-teether.

Solution

We invented Vine Peak Grape Nectar Can, rebuilt hierarchy around black band to VINE PEAK to Grape Nectar, and validated an exactly 1080x1080 enriched lifestyle packshot with Crush of the vine callouts; press-soft and grape-soft left untouched.

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