Cacovelle Chocolate Coconut Brownie Bar

SKU PXRT-2550

Matte cream protein-bar wrapper with cacao-pod mark, brownie-in-coconut theatre, and Indulgent fuel. margin callouts. Plus enriched open-frame gallery stills.

Client Cacovelle

Description

Cacovelle is a fictional premium natural protein-bar house for Chocolate Coconut Brownie. We redesigned a vertical matte cream wrapper with zig-zag crimps, an original circular cacao-pod mark (not a three-leaf clone), CACOVELLE serif lockup, brownie-in-coconut appetite panel, and a cocoa footer with fiber/protein facts — then staged stacked brownies, open coconut, almonds, cashews, coffee beans, and green leaves outside the pack with exterior lines for Indulgent fuel., Plant Protein, Real Coconut, Cocoa-Rich Brownie, and Clean Energy Bar so the collection tile reads as natural-premium fuel theatre, clearly distinct from Nature's Nutrition and third-party protein-bar trademarks. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Protein Bar FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Indulgent fuel as the story: cream matte wrapper against dark cocoa stone, cacao-pod emblem as brand spine, brownie-in-coconut photo as appetite proof, and fiber/protein footer for functional clarity. Outside the dieline, brownies, coconut, nuts, beans, and leaves float with Colgate-style margin typography — Indulgent fuel. plus Plant Protein / Real Coconut / Cocoa-Rich Brownie / Clean Energy Bar — without Nature's Nutrition wordmarks or three-leaf logo clones.

Problem statement

Natural protein-bar boards often clone familiar Nature's Nutrition-style cream wrappers with three-leaf marks and identical hierarchy, or collapse into bare pack-on-white crops that hide ingredient theatre. The brief needed an original fictional brand, redesigned vertical wrapper with readable English hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — no Nature's Nutrition identity.

Solution

We invented Cacovelle, rebuilt hierarchy around cacao-pod mark → CACOVELLE → PROTEIN BAR → Chocolate Coconut Brownie → 6g Fiber / 14g Protein, and validated an exactly 1080×1080 enriched lifestyle packshot: floating brownies, coconut, nuts, and coffee beans with exterior Indulgent fuel. callouts. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Nature's Nutrition or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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