Product Packaging Design
Cacovelle Chocolate Coconut Brownie Bar
Matte cream protein-bar wrapper with cacao-pod mark, brownie-in-coconut theatre, and Indulgent fuel. margin callouts.
Client Cacovelle
Description
Cacovelle is a fictional premium natural protein-bar house for Chocolate Coconut Brownie. We redesigned a vertical matte cream wrapper with zig-zag crimps, an original circular cacao-pod mark (not a three-leaf clone), CACOVELLE serif lockup, brownie-in-coconut appetite panel, and a cocoa footer with fiber/protein facts — then staged stacked brownies, open coconut, almonds, cashews, coffee beans, and green leaves outside the pack with exterior lines for Indulgent fuel., Plant Protein, Real Coconut, Cocoa-Rich Brownie, and Clean Energy Bar so the collection tile reads as natural-premium fuel theatre, clearly distinct from Nature's Nutrition and third-party protein-bar trademarks.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Indulgent fuel as the story: cream matte wrapper against dark cocoa stone, cacao-pod emblem as brand spine, brownie-in-coconut photo as appetite proof, and fiber/protein footer for functional clarity. Outside the dieline, brownies, coconut, nuts, beans, and leaves float with Colgate-style margin typography — Indulgent fuel. plus Plant Protein / Real Coconut / Cocoa-Rich Brownie / Clean Energy Bar — without Nature's Nutrition wordmarks or three-leaf logo clones.
Problem statement
Natural protein-bar boards often clone familiar Nature's Nutrition-style cream wrappers with three-leaf marks and identical hierarchy, or collapse into bare pack-on-white crops that hide ingredient theatre. The brief needed an original fictional brand, redesigned vertical wrapper with readable English hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — no Nature's Nutrition identity.
Solution
We invented Cacovelle, rebuilt hierarchy around cacao-pod mark → CACOVELLE → PROTEIN BAR → Chocolate Coconut Brownie → 6g Fiber / 14g Protein, and validated an exactly 1080×1080 enriched lifestyle packshot: floating brownies, coconut, nuts, and coffee beans with exterior Indulgent fuel. callouts. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Nature's Nutrition or watermark text.
More proof
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