Product Packaging Design
Chomvelle Character-Window Gummy Duo
Sweet Song and Sour Spark stand-up pouches with mouth-window characters, floating gummies, and See the Chew. callouts.
Client Chomvelle
Description
Chomvelle is a fictional gummy candy house for a multi-SKU stand-up pouch line: Sweet Song in sunny yellow with a winking fox-cub mouth window, and Sour Spark in coral-pink with a teal bunny mouth window that reveals the gummies inside. We redesigned original animal characters, bubbly CHOMVELLE lockups, and Real Fruit / Natural Flavors claims — then staged floating gummy bears, sour worms, strawberries, lemon wedges, and sugar crystals outside the packs with margin badges for Mouth-Window Reveal, Sweet vs Sour Duo, Real Fruit Flavor, and Resealable Fresh so the collection tile reads as playful candy theatre, clearly distinct from Good Candy trademarks and human-character clones.
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Design storytelling
From brief to designed solution
Ideation concept
Mouth-as-window as the shelf gag: three-pouch line set as the hero, colour-coded Sweet Song yellow vs Sour Spark pink, original fox and bunny characters whose open mouths are clear product windows. Outside the dielines, floating gummies and fruit props plus exterior lines — CHOMVELLE · SEE THE CHEW. and OPEN WIDE. TASTE REAL FRUIT. — lift the duo into a Colgate-style enriched poster without Good Candy, SWEET GOODIES, or SOUR GOODIES identity.
Problem statement
Character-window gummy boards often lock third-party candy trademarks and cloned kid illustrations into portfolio art, or collapse into bare pouch-on-grey crops that hide line energy. The brief needed an original fictional gummy brand, redesigned sweet/sour pouch hierarchy with original characters, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from neighbouring snack and cereal packshots shipping in parallel.
Solution
We invented Chomvelle, rebuilt hierarchy around CHOMVELLE → SWEET SONG / SOUR SPARK → real-fruit claim row → mouth-window character reveal, and validated an exactly 1080×1080 enriched lifestyle packshot: pouch trio, floating gummy and fruit props, and margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Good Candy or watermark text.
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