SoftCue Follic Tray Kit

Plum purple Follic Tray Kit carton + black applicator tray with Soft Cue. Follic Lift. callouts.

Client SoftCue

Description

SoftCue is a fictional clinical haircare house for Follic Tray Kit: a redesigned deep-plum matte retail carton with geometric gold follicle-strand crest, SOFTCUE wordmark, FOLLIC TRAY KIT hierarchy, Minoxidil & Finasteride Topical Solution line, soft gold Hair Care Ritual banner, Supports fuller-looking strands · Helps revitalize follicles · Dual applicator kit claims, Extra Strength For Hair badge, and 60 ml footing — paired with a black molded open tray holding a matching 60 ml amber bottle, clear graduated pipette, and screw-on glass dropper — never YOUR BRAND placeholders, Narson Pharmaceuticals lockups, Accepting third party orders ribbons, phones, emails, QR codes, or contact footers. We staged carton + tray kit as the full-set hero on textured grey stone under sunlit garden bokeh, then floated a wooden hairbrush, black comb, eucalyptus, linen, and golden serum droplets outside the packs with exterior badges for Soft Cue. Follic Lift., Supports Follicle Vitality, Fuller-Looking Hair, Dual Applicators, and Extra Strength Care so the collection tile reads as plum-and-gold topical-tray lifestyle theatre, clearly distinct from Scoria Soft Dual Drop amber-rock droppers, Lumenwell Dual Soft navy-marble carton-and-dropper neighbours, Rootlane Follic Rise tablets, Calythra Follicle Therapy pump sets, Kaivora root serums, and Capylora StrandFirm hair tablets shipping in parallel. Soft follicle-support and fuller-looking-hair language only — not absolute stop-hair-loss cure claims. No Narson Group, contacts, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Haircare FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep purple carton + black applicator-tray topical kit energy, Minoxidil 5%/10% & Finasteride 0.1% 60 ml dual-applicator storytelling, stone-and-garden lifestyle calm, and soft follicle-vitality claims as the concept — but invent SoftCue as the brand spine with Follic Tray Kit hierarchy and an original gold follicle-strand crest (never YOUR BRAND placeholders, Narson lockups, third-party order ribbons, or contact/QR chrome). Outside the dielines, floating brush/comb/serum props plus exterior headline Soft Cue. Follic Lift. lift the full carton-and-tray set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft claims only — unique from Scoria Soft brown dropper and Lumenwell navy marble Dual Soft siblings.

Problem statement

Minoxidil/finasteride topical kit boards often lock manufacturing promo names (Narson Pharmaceuticals), leave YOUR BRAND placeholders on purple carton-and-tray art, keep phones, emails, QR codes, and third-party order bars in portfolio decks, and shout absolute stop-hair-loss claim walls — or collide with brown amber-dropper and navy-marble Dual Soft posters already in the same batch. The brief needed an original fictional plum tray-kit brand, redesigned carton-plus-tray hierarchy treating the full applicator set as hero, soft follicle-vitality storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Scoria Soft Dual Drop, Lumenwell Dual Soft, Rootlane Follic Rise tablets, and other hair neighbours.

Solution

We invented SoftCue Follic Tray Kit, rebuilt hierarchy around gold follicle-strand crest → SOFTCUE → FOLLIC TRAY KIT → Minoxidil & Finasteride Topical Solution → Hair Care Ritual → Dual applicator / 60 ml → black tray companions, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + tray kit as hero, floating brush/comb/serum props, and Soft Cue. Follic Lift. margin callouts outside the dielines. Packaging, pharmaceutical, wellness, and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, order ribbons, or watermark identity; Scoria Soft Dual Drop, Lumenwell Dual Soft, Rootlane Follic Rise, Calythra, Kaivora, Capylora, and parallel neighbour slugs left untouched.

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