Product Packaging Design
Glass Bloom Blueberry Jam Jar
Navy-and-gold blueberry jam jar with soft real-fruit shelf theatre.
Client Glass Bloom
Description
Glass Bloom is a fictional preserves house for a redesigned blueberry jam jar: gold lid, navy neck seal, geometric navy label, GLASS BLOOM lockup, and Soft Real Fruit cue — never BerryVale, Berry Vale, or designer contact spam. We staged the hero jar with soft shelf depth, then floated blueberries, mint, and gold spoon outside the pack with margin badges for Gold Lid Seal, Soft Navy Label, Real Fruit Cue, and Glass Jar Ritual. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, price tags, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep premium navy-gold blueberry jam jar energy as the concept — invent Glass Bloom with Blueberry Jam hierarchy. Outside the dielines, floating berry props plus Navy calm, berry bright. Soft claims only.
Problem statement
Jam boards often lock BerryVale marks plus designer phone watermarks. The brief needed an original fictional jam brand, redesigned jar system, and a square 1080 enriched lifestyle poster.
Solution
We invented Glass Bloom, rebuilt hierarchy around GLASS BLOOM → BLUEBERRY JAM → Soft Real Fruit, and validated an exactly 1080×1080 enriched lifestyle packshot with Navy calm, berry bright. callouts; berry-vale neighbours left untouched.
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