Product Packaging Design

Zest Dock Lemon Juice Can

Lime-green lemon juice can with mint-leaf theatre and exterior fresh-lift callouts.

Client Zest Dock

Description

Zest Dock is a fictional lemon juice RTD house for a lime-green and white aluminum can with ZEST DOCK wordmark, citrus splash illustration, LEMON band, and No added sugar / 0 preservatives cues — never Origin Juice, del Valle, or promo-site chrome. We staged the chilled can as hero on a light green plank under citrus daylight, then floated lime wheels, mint sprigs, and green leaves outside the pack with exterior badges for Fresh lemon lift, Cold citrus cut, Mint-leaf cool, and Zero sugar cue so the collection tile reads as fresh juice lifestyle theatre, clearly distinct from Zest Field lemon hydrate and Bright Pulp soft fruit cans. Soft beverage packaging language only — no phones, emails, URLs, QR codes, discount stickers, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Beverage Rtd Juice FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep lemon juice can energy, lime-green freshness, and mint-leaf props as the concept — invent Zest Dock with green-white hierarchy and original citrus crest (never Origin Juice). Outside the dieline, floating lime and mint plus Fresh lemon lift. Zest Dock. lift the can into a Colgate-style 1080 lifestyle poster.

Problem statement

Lemon juice can boards often lock Origin Juice identities and website/phone promo bars as-is. The brief needed an original fictional lemon RTD can, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting zest-field-lemon-soft-hydrate or bright-pulp-soft-fruit-cans.

Solution

We invented Zest Dock Lemon Juice Can, rebuilt hierarchy around lime-green body to ZEST DOCK to LEMON band, and validated an exactly 1080x1080 enriched lifestyle packshot with Fresh lemon lift callouts; zest-field and bright-pulp left untouched.

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