Product Packaging Design
Herb Nest Traditional Steep Trio
Telescoping traditional herb tea cartons with botanical corner art.
Client Herb Nest
Description
Herb Nest is a fictional herbal tea house for a redesigned three-SKU telescoping carton suite — Shiso Calm, Mugwort Soft, Honeysuckle Drift — with modern botanical corner wraps, soft color foot bands, gold seals, and LATIN-primary hierarchy. We staged the floating trio as hero on dusty teal, then floated dried herbs and a cup outside with margin badges for Telescoping Soft Box, Botanical Corner Art, Soft Color Foot, and Traditional Steep Trio. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep telescoping white lid + colored foot + corner botanical tea energy as the concept — invent Herb Nest with Traditional Steep hierarchy. Outside the dielines, floating herb props plus Botanical Corner Art callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Traditional herb tea boards often lock foreign-script brand faces or bare 3D product dumps. The brief needed an original fictional steep brand, redesigned carton hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Shade Peak and Ridge Leaf neighbours.
Solution
We invented Herb Nest, rebuilt hierarchy around HERB NEST → Traditional Steep → flavor names across the telescoping trio, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Color Foot callouts; neighbouring tea slugs left untouched.
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