Product Packaging Design

Bright Wick Soft Aroma Stick Six

Six-SKU Soft Aroma stick cartons with Six Soft Scents callouts.

Client Bright Wick

Description

Bright Wick is a fictional soft aroma house for Soft Aroma Stick Six: a redesigned tall incense carton family across lavender, frankincense, patchouli, rose, citrus mood, and sandalwood with BRIGHT WICK crest, hang-tab energy, and original botanical lower panels — never Divine Aroma trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged the six-carton row as hero on soft grey stone, then floated incense sticks, wooden tray, lavender, rose petals, and sandalwood chips outside the packs with exterior badges for Six Soft Scents, Hang Soft Tab, Botanic Soft Art, and Soft Aroma Ritual so the collection tile reads as soft incense-family lifestyle theatre, clearly distinct from Bell Petal champa pouches. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep color-coded tall incense stick carton family energy as the concept — invent Bright Wick with Soft Aroma hierarchy (never Divine Aroma). Outside the dieline, floating botanic props plus Six Soft Scents. Soft Aroma Ritual. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Incense stick boards often lock Divine Aroma names into portfolio decks. The brief needed an original fictional aroma brand, redesigned six-SKU hierarchy, and a square 1080 enriched lifestyle poster — without overwriting bell-petal-soft-champa-incense.

Solution

We invented Bright Wick Soft Aroma Stick Six, rebuilt hierarchy around BRIGHT WICK crest → scent Soft Aroma → Hang Soft Tab, and validated an exactly 1080×1080 enriched lifestyle packshot with Six Soft Scents. Botanic Soft Art. margin callouts; bell-petal neighbour slug left untouched.

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