Product Packaging Design

Wrap Meadow Muslin Swaddle

Kraft muslin swaddle boxed set with Soft Fold. Quiet Nap. callouts.

Client Wrap Meadow

Description

Wrap Meadow is a fictional baby textile house for Soft Fold Organic Muslin Swaddle Set: a redesigned kraft-cream gift box with dusty blue linen accents, original folded-wrap meadow-sprig mark, WRAP MEADOW wordmark, SOFT FOLD · Organic Muslin Swaddle Set hierarchy, Breathable wrap for quiet naps line, Organic cotton muslin · 2-pack · 120×120 cm soft cues — never Aden+Anais, Burt’s Bees Baby, Cloud Island, or manufacturer chrome. We staged the boxed set with soft muslin fold as hero in linen nursery light, then floated folded swaddle, meadow flowers, wooden ring, cotton boll, and ribbon outside the pack with exterior badges for Organic Muslin Soft, Breathable Wrap, and Meadow Nursery Soft so the collection tile reads as quiet-nap lifestyle theatre, clearly distinct from Cheer Sip cups and Quiet Tin balm neighbours. Soft textile packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Label systems Brand suite Mockup presentation Wellness Packaging Baby Care FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep organic muslin boxed-set energy, breathable wrap storytelling, and quiet-nap calm as the concept — but invent Wrap Meadow as the brand spine with Soft Fold hierarchy and an original meadow-wrap mark (never mass-market swaddle lockups). Outside the dieline, floating linen/flower props plus Soft Fold. Quiet Nap. lift the box into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Muslin swaddle posters often clone familiar star-print gift boxes or sit as bare fabric folds. The brief needed an original fictional meadow-soft textile brand, redesigned boxed-set hierarchy, and a square 1080 enriched lifestyle poster — without overwriting hushgrove-* or parallel neighbours.

Solution

We invented Wrap Meadow Soft Fold, rebuilt hierarchy around meadow-wrap → WRAP MEADOW → Soft Fold → Organic Muslin Swaddle Set → 2-pack · 120×120 cm, and validated an exactly 1080×1080 enriched lifestyle packshot: boxed set as hero, floating muslin/flower props, and Soft Fold. Quiet Nap. margin callouts outside the dieline. Artwork forced to precisely 1080×1080; cheer-sip-straw-cup, hushgrove-*, and parallel neighbour slugs left untouched.

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