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Product Packaging Design

Tomato Track Gin

Gin / craft spirits label system lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Gin designed to sell the next step.

Client Tomato Track

Description

Tomato Track is a fictional brand concept for gin / craft spirits label system. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Gin designed to sell the next step.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of gin / craft spirits label system under invented brand Tomato Track; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for gin / craft spirits label system; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Tomato Track, built original hierarchy for gin / craft spirits label system, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Gin designed to sell the next step.' margin callouts.

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