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Product Packaging Design

Mayo Harbor Coffee capsule sleeve

Mayo Harbor Coffee capsule sleeve

Coffee capsule sleeve / pod carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: One hero for coffee capsule sleeve.

Client Mayo Harbor

Description

Mayo Harbor is a fictional brand concept for coffee capsule sleeve / pod carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'One hero for coffee capsule sleeve.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Concept-only redesign of coffee capsule sleeve / pod carton under invented brand Mayo Harbor; lifestyle poster theatre not a barren packshot.

Portfolio coverage lacked a dedicated hero for coffee capsule sleeve / pod carton; briefs needed an original fictional brand and square lifestyle poster.

We invented Mayo Harbor, built original hierarchy for coffee capsule sleeve / pod carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'One hero for coffee capsule sleeve.' margin callouts.

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