Product Packaging Design
Mayo Harbor Coffee capsule sleeve
Coffee capsule sleeve / pod carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: One hero for coffee capsule sleeve.
Client Mayo Harbor
Description
Mayo Harbor is a fictional brand concept for coffee capsule sleeve / pod carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'One hero for coffee capsule sleeve.'. No real trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of coffee capsule sleeve / pod carton under invented brand Mayo Harbor; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for coffee capsule sleeve / pod carton; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Mayo Harbor, built original hierarchy for coffee capsule sleeve / pod carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'One hero for coffee capsule sleeve.' margin callouts.
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