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Protein Sample Whisky

Whisky / brown spirits bottle + carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: whisky.

Client Protein Sample

Description

Protein Sample is a fictional brand concept for whisky / brown spirits bottle + carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: whisky.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of whisky / brown spirits bottle + carton under invented brand Protein Sample; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for whisky / brown spirits bottle + carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Protein Sample, built original hierarchy for whisky / brown spirits bottle + carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: whisky.' margin callouts.

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