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Gum Crest Mayonnaise

Mayonnaise / sandwich-spread jar lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: mayonnaise.

Client Gum Crest

Description

Gum Crest is a fictional brand concept for mayonnaise / sandwich-spread jar. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: mayonnaise.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of mayonnaise / sandwich-spread jar under invented brand Gum Crest; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for mayonnaise / sandwich-spread jar; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Gum Crest, built original hierarchy for mayonnaise / sandwich-spread jar, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: mayonnaise.' margin callouts.

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