Salt Soft Nasal Saline

Seafoam nasal saline carton + bottle with Clear Drop. Soft Nose. callouts.

Client Salt Soft

Description

Salt Soft is a fictional infant nose-care house for Clear Drop Infant Nasal Saline Drops: a redesigned seafoam-cream retail carton plus tip bottle with original wave-droplet mark, SALT SOFT wordmark, CLEAR DROP hierarchy, Isotonic soft · Tiny nose calm · 15 ml cues, and soft drop / clear path / daily calm icon band — never Little Remedies, NeilMed, FreDa, Ocean, Boiron, or manufacturer chrome. We staged carton + bottle as the full-set hero, then floated water droplets, soft tissue, cotton, wooden block, seafoam shell, eucalyptus, and muslin outside the packs with exterior badges for Isotonic Soft Saline, Infant Nose Calm, Dropper Ready, and Carton + Bottle so the collection tile reads as soft seafoam nasal-care lifestyle theatre, clearly distinct from Dawndrop Vitamin D, Kindflora probiotics, Audivra ear drops, and Hushgrove systems. Soft care packaging language only — not hard medical cure claims; no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep infant nasal saline carton-plus-bottle energy and isotonic soft-nose storytelling as the concept — but invent Salt Soft as the brand spine with Clear Drop hierarchy and an original wave-droplet mark (never third-party saline lockups). Outside the dielines, floating mist props plus Clear Drop. Soft Nose. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Infant saline posters often clone familiar pharmacy blue cartons or sit as clinical white cutouts. The brief needed an original fictional soft-saline brand, redesigned carton-plus-bottle hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Dawndrop, Kindflora, Audivra, or Batch C neighbours.

Solution

We invented Salt Soft Clear Drop, rebuilt hierarchy around wave-droplet → SALT SOFT → Clear Drop → Infant Nasal Saline Drops → 15 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Clear Drop. Soft Nose. callouts; Batch C and hushgrove-* neighbour slugs left untouched.

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