Pasta Trail Soft Log Farfalle

Bark soft-log farfalle carton with Bark Soft Pack callouts.

Client Pasta Trail

Description

Pasta Trail is a fictional pantry pasta house for Soft Farfalle Log: a redesigned bark-textured horizontal log carton with almond pasta window, gold leaf crest, and PASTA TRAIL wordmark \u2014 never La Tavola identity, FSSAI logo clones, or QR/barcode panels as portfolio art. We staged the log pack as hero on warm kitchen wood under soft daylight, then floated farfalle, wheat, olive, basil, and parchment outside the pack with exterior badges for Bark Soft Pack, Window Soft Pasta, and Gold Soft Seal so the collection tile reads as artisan pasta lifestyle theatre, clearly distinct from Ash Peak wood vodka and neighbouring packs. Soft pantry language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep wood-log pasta carton + farfalle window energy as the concept \u2014 invent Pasta Trail with Soft Farfalle Log hierarchy (never La Tavola). Outside the dieline, floating pasta/wheat props plus Bark Soft Pack lift into a Colgate-style 1080 lifestyle poster. Soft claims only; strip FSSAI/QR.

Problem statement

Log pasta boards often lock La Tavola names, FSSAI seals, and dual barren panels into portfolio decks. The brief needed an original fictional pasta brand, redesigned soft-log carton, and a square 1080 enriched lifestyle poster \u2014 without overwriting Ash Peak or parallel neighbours.

Solution

We invented Pasta Trail Soft Farfalle Log, rebuilt hierarchy around leaf crest \u2192 PASTA TRAIL \u2192 Soft Farfalle Log \u2192 Bark Soft Pack, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with no FSSAI/QR; ash-peak-woodgrain-vodka and parallel neighbour slugs left untouched.

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