Product Packaging Design
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Kernelle Nordic Rye Variety Range
SKU PXRT-2580
Six color-coded clear loaf pouches — Soft Kernel through Midnight Black — with floating grain props and Whole grain. Every loaf. callouts. Plus enriched open-frame gallery stills.
Client Kernelle
Description
Kernelle is a fictional Nordic bakery house for a six-SKU rye loaf pouch range. We redesigned clear bags with white clips and large vertical color front panels — warm brown Soft Kernel Rye, sunflower-yellow Sunflower Seed Rye, burnt-orange Coarse Cut Rye, forest-green Dark Forest Rye, plum Flax Seed Rye, and navy Midnight Black Rye — each with KERNELLE wordmark, bold English variety name, whole-grain %, simple ingredient line art, and NET WT 500g — then staged rye grains, sunflower seeds, flaxseeds, grain stalks, and a fresh bread slice outside the packs with Whole grain. Every loaf. headline and margin badges so the collection tile reads as complete Nordic bakery retail theatre, clearly distinct from supermarket private-label clones. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep color-coded rugbrød pouch energy (clear bag + white clip + bold variety panel + seed illustrations), but invent Kernelle as the brand spine and rewrite varieties in clear English with a redesigned Nordic pastel-to-jewel palette. Exterior poster lines — Whole grain. Every loaf., Six Rye Rituals, Seed-Forward Bakery, Nordic Loaf System, Color-Coded Freshness — sit outside the dielines without supermarket trademarks or nutrition-keyhole clones.
Problem statement
Nordic rye loaf boards often lock real supermarket private-label wordmarks, nutrition keyhole marks, and watermark studios into portfolio art, or ship bare top-down pack crops that hide range storytelling. The brief needed an original fictional bakery brand, redesigned six-SKU color system with English hierarchy, and a square 1080 enriched lifestyle poster with floating grain props and external typography — category-distinct from Grainelle rice and parallel pantry work.
Solution
We invented Kernelle, rebuilt hierarchy around KERNELLE → Soft Kernel / Sunflower Seed / Coarse Cut / Dark Forest / Flax Seed / Midnight Black Rye → WITH XX% WHOLE GRAIN → NET WT 500g, and validated an exactly 1080×1080 enriched lifestyle packshot: six clipped clear pouches as hero, floating grains and bread slice, and margin callouts outside the dielines. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage. Artwork forced to precisely 1080×1080 with no third-party supermarket trademarks or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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