Scoopira EasyLift Protein Jars

Triple-flavor protein jar family with lid-clip scoop theatre and EasyLift. Scoop Ready. callouts.

Client Scoopira

Description

Scoopira is a fictional sports-nutrition house for EasyLift Protein: a redesigned three-SKU wide-mouth jar family — Cocoa Forge in matte charcoal, Soft Vanilla in warm cream, Berry Ember in deep burgundy — each with a lid-clip metal scoop, geometric scoop-arc crest, SCOOPIRA wordmark, EasyLift Protein hierarchy, 25g Protein Per Serving cue, and High Protein / Low Sugar / Daily Support footing — never YOUR BRAND placeholders, Narson manufacturing chrome, or red-dotted service callout posters. We staged the triple jar set as one hero on charcoal stone under cool studio light, then floated a pouring scoop with powder stream, cacao chunks, vanilla pods, raspberries, and a soft shaker cue outside the packs with exterior badges for Wide Lid Access, Scoop Clip Hold, Triple Flavor System, and Daily Protein so the collection tile reads as premium easy-access protein-jar theatre, clearly distinct from Strivora Ultimate Strength plant protein, Banivra Sunny Peel vegan protein, Leguvora Cocoa Grove plant protein, Spoonora Soft Scoop tub family, Fuelora protein bar trio, Zyvora plant choc protein cereal, and neighbouring nutrition packs shipping in parallel. No Narson Group, phones, emails, QR codes, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep multi-SKU protein jar family energy, easy-access lid-clip scoop convenience, wide-mouth serving clarity, flavor-coded matte finishes, and athletic-nutrition lifestyle calm as the concept — but invent Scoopira as the brand spine with EasyLift hierarchy and an original scoop-arc crest (never YOUR BRAND placeholders, Narson lockups, or identical Smart Packaging Premium Nutrition service headlines). Outside the dielines, floating scoop/powder/flavor props plus exterior headline EasyLift. Scoop Ready. lift the full jar family into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.

Problem statement

Protein-jar boards often lock manufacturing promo names (Narson), clone rainbow jar lineups as-is with YOUR BRAND placeholders and red-dotted Easy-Access Scoop service callouts, and leave phones, emails, QR codes, Instagram handles, and copyright bars in portfolio decks. The brief needed an original fictional protein jar brand system, redesigned multi-SKU hierarchy treating the jar family as hero, easy-access scoop storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from plant-protein pouches, soft scoop tubs, protein bars, and other parallel nutrition packs.

Solution

We invented Scoopira EasyLift, rebuilt hierarchy around scoop-arc crest → SCOOPIRA → EasyLift Protein → Cocoa Forge / Soft Vanilla / Berry Ember → 25g Protein Per Serving → lid-clip scoop system, and validated an exactly 1080×1080 enriched lifestyle packshot: triple jar family as hero, floating scoop/powder/flavor props, and EasyLift. Scoop Ready. margin callouts outside the dielines. Packaging and brand-suite tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, Smart Packaging Premium Nutrition chrome, phones, emails, QR, Instagram, or watermark identity; Strivora, Banivra, Leguvora, Spoonora, Fuelora, Zyvora, and parallel neighbour slugs left untouched.

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