Product Packaging Design
Evenvra ClearLift Brightening Cream
White–crimson clinical tube + carton set with floating citrus theatre and Even Tone. Clear Lift. callouts.
Client Evenvra
Description
Evenvra is a fictional clinical aesthetic house for ClearLift Brightening Cream: a redesigned white matte squeeze tube and matching tall carton with an original angular pulse-plus mark, clean EVENVRA wordmark, crimson CLEARLIFT banner, Brightening Cream / Active tone-evening care hierarchy framed by an open crimson L-bracket, charcoal Active care pill listing fictional LumaSeed Complex and Stable-C Ascorbate, and soft crimson corner accent — never Senso, Dermo+System, Perfect White, Melavoid, or Vitamin C AA2G identity. We staged tube + carton as the full-set hero on soft marble with blush-studio light, then floated lemon halves, citrus wheels, white petals, eucalyptus, glycerin droplets, and amber vitamin pearls outside the packs with exterior badges for Tone-Evening Care, Clinical Soft Finish, Daily Bright Ritual, and Pharmacy Shelf Ready so the collection tile reads as white–crimson clinical brightening theatre, clearly distinct from Klareva Lucent Drop brightening gel cream (ivory–butter K-beauty), Celvora vitamin-C serums, Sylvera radiance jars, Textivra AHA lotions, Alovra SoftOrbit eye cream, Ceruvra barrier trios, and neighbouring skincare packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep dermatological whitening / tone-evening cream energy, white tube + carton set, clinical white + crimson + charcoal aesthetic, product-line banner punch, active-ingredient callout block, and red clinical-mark accent as the concept — but invent Evenvra as the brand spine with ClearLift hierarchy, angular pulse-plus mark, L-bracket frame, and fictional LumaSeed / Stable-C actives (never Senso Dermo+System, Perfect White, Melavoid, AA2G, or cloned pack faces). Outside the dielines, floating citrus/petal/droplet props plus exterior headline Even Tone. Clear Lift. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party derm trademarks or studio watermarks. Inclusive brightening / tone-evening / de-pigmentation-care language only — not problematic medical whitening claims.
Problem statement
Clinical whitening-cream boards often lock real brand names (Senso / Dermo+System / Perfect White), clone white–red–black tube-and-carton artwork with medical-cross chrome and proprietary Melavoid / AA2G actives as-is, and barren pack-on-white crops into portfolio decks — or collide with Klareva Lucent Drop brightening gel cream already shipping. The brief needed an original fictional clinical brightening cream brand, redesigned tube-plus-carton hierarchy treating the full set as hero, inclusive tone-evening storytelling, and a square 1080 enriched lifestyle poster with floating skincare props and external typography — distinct from Klareva gel creams, Celvora Vit C serums, Sylvera jars, Textivra AHA lotions, and other skincare packs shipping in parallel.
Solution
We invented Evenvra ClearLift, rebuilt hierarchy around angular pulse-plus → EVENVRA → CLEARLIFT → Brightening Cream → Active tone-evening care → LumaSeed Complex / Stable-C Ascorbate → 50 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: tube + carton as hero, floating citrus/petal/droplet props, and Even Tone. Clear Lift. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Senso, Dermo+System, Perfect White, Melavoid, AA2G, or watermark identity; Klareva, Celvora, Sylvera, Textivra, Alovra, Ceruvra, and parallel neighbour slugs left untouched.
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