Product Packaging Design
Plumivra MealBright Iron + C Sticks
Lavender-white kids Iron + Vitamin C stick-sachet carton with floating citrus theatre and Sip Bright. Grow Strong. callouts.
Client Plumivra
Description
Plumivra is a fictional pediatric wellness house for MealBright Kids Iron + Vitamin C Stick Sachets: a redesigned white retail carton with soft lavender wave band, deep-plum PLUMIVRA wordmark, droplet-leaf mark, Gentle Daily Iron pill badge, MealBright hierarchy, original cartoon of a boy in a yellow hoodie painting an orange slice on an easel (never a girl-at-table meal clone), stick-qty Easy Tear circle, and 2g × 30 packs footer — never GNAPHARM, Yummy & Poo / 야미푸, or Korean health-food seal marks. We staged the carton as hero, then floated lavender foil stick sachets, oranges and wedges, purple grapes, blueberries, mint, wooden toy blocks, and soft droplets outside the pack with exterior badges for Iron + Vitamin C, Easy-Tear Stick Sachets, Kid-Joy Flavor, and 30-Pack Family Carton so the collection tile reads as soft lavender iron-absorb lifestyle theatre, clearly distinct from Zinivra BrightGuard zinc + D sticks, Ferrivra Embercell adult iron syrup, Kindora Meadow Cheer iron drops, Glintora kids multi syrup, Ascelvora Vitamin C tablets, Citryvora citrus immunity packets, Amravora Amra Grove multi syrup, Sunnora kids cough syrups, Ellivra kids herbal teas, Growvelle stage milks, and neighbouring OTC packs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kids dietary stick-pack carton energy, white + lavender/purple with warm yellow accents, child-friendly cartoon illustration, easy-tear stick sachets ×30, and Iron + Vitamin C absorption storytelling as the concept — but invent Plumivra as the brand spine with MealBright hierarchy and an original painting-boy character (never GNAPHARM / Yummy & Poo / 야미푸 lockups, never girl-eating-meal carton clones, never Korean certification seal chrome). Outside the dieline, floating stick/citrus/berry props plus exterior headline Sip Bright. Grow Strong. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party pediatric trademarks or studio watermarks.
Problem statement
Kids iron + vitamin C stick-pack boards often lock real brand names (GNAPHARM / Yummy & Poo / 야미푸), clone white-lavender girl-at-table carton art with Korean certification seals as-is, and barren pack-on-white crops into portfolio decks — or collide with pink zinc + D kids stick concepts and adult pharmacy-red iron syrup brands already shipping. The brief needed an original fictional kids Iron + C stick-sachet brand, redesigned carton hierarchy with MealBright storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Zinivra zinc sticks, Ferrivra Embercell iron syrup, Kindora liquid iron drops families, kids multi syrups, adult Vitamin C tablets, citrus immunity packets, and other pediatric OTC neighbours shipping in parallel.
Solution
We invented Plumivra MealBright, rebuilt hierarchy around droplet-leaf → PLUMIVRA → Gentle Daily Iron → MealBright → Iron + Vitamin C Stick Sachets → original painting-boy art → 2g × 30 packs, and validated an exactly 1080×1080 enriched lifestyle packshot: hero carton, floating stick/citrus/berry props, and Sip Bright. Grow Strong. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no GNAPHARM, Yummy & Poo, 야미푸, Korean seal, or watermark identity; Zinivra, Ferrivra Embercell, Kindora, Glintora, Ascelvora, Citryvora, Amravora, Sunnora, Ellivra, and Growvelle neighbour slugs untouched.
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