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Canyon Lane Inline Skate Retail Carton

Inline skate retail carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Canyon Lane — Inline Ready.

Client Canyon Lane

Description

Canyon Lane is a fictional brand concept for inline skate retail carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Canyon Lane — Inline Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of inline skate retail carton under invented brand Canyon Lane; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for inline skate retail carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Canyon Lane, built original hierarchy for inline skate retail carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Canyon Lane — Inline Ready.' margin callouts.

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