Oryalis Radiant Arc Essence Quartet

SKU PXRT-2442

Four tall color-coded essences with sweeping arcs and a new gold Radiant Arc seal under soft blue studio glow. Plus enriched open-frame gallery stills.

Client Oryalis

Description

Oryalis is a fictional Asian-beauty essence house built as a four-carton Radiant Arc system. We redesigned tall white cartons with sweeping benefit arcs — blush Bloom Clarité for luminous clarity, metallic Orum 24 gold water with a curved bottle window, teal Tideveil Jeju marine lotion, and purple Nestelle silken-nest bounce essence — each carrying a new circular gold Radiant Arc seal instead of a competitor energy mark. Softened brightening and nest language keeps the story tasteful for portfolio presentation, then staged under soft blue studio rays with floating petals, gold flakes, and marine fragments outside the packs so the collection tile reads as premium A-beauty packaging, not a brand-clone dump. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Skincare Cosmetic FMCG

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Design storytelling

From brief to designed solution

Ideation concept

Tall carton as the shelf spine; sweeping arcs as the color-coded benefit signal; gold Radiant Arc seal as the shared trust mark. Outside the dieline, soft camellia petals, drifting gold flakes, a teal seaweed ribbon, and thin margin lines — Four Arc Ritual / Color-Coded Essences / Studio Soft Glow — turn the family shot into an enriched 1:1 lifestyle poster distinct from single-serum and clay-mask neighbours.

Problem statement

Essence ranges often lock into the same four-pack arc template or crowd faces with aggressive whitening and bird’s-nest claims. The brief needed an original fictional brand, a redesigned color-coded four-carton system, a new gold energy seal, softened portfolio wording, and a square enriched lifestyle poster with props and headlines outside the packs.

Solution

We invented Oryalis, rebuilt hierarchy around oryalis → Radiant Arc Complex → SKU arc colour → product line → gold Radiant Arc seal, and validated an exactly 1080×1080 enriched lifestyle packshot: floating camellia, gold flake, and marine props plus exterior Four Arc Ritual callouts. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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