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Quartz Plinth Private-label vs brand comparison board

Private-label vs brand comparison board lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Private-label vs brand comparison board with real shelf pull.

Client Quartz Plinth

Description

Quartz Plinth is a fictional brand concept for private-label vs brand comparison board. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Private-label vs brand comparison board with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of private-label vs brand comparison board under invented brand Quartz Plinth; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for private-label vs brand comparison board; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Quartz Plinth, built original hierarchy for private-label vs brand comparison board, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Private-label vs brand comparison board with real shelf pull.' margin callouts.

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