Product Packaging Design
Chillora Natural Fruit Ice Pop Quartet
Four color-splash ice-pop pouches with floating orchard theatre and Four Flavors. Soft Freeze. callouts.
Client Chillora
Description
Chillora is a fictional natural fruit ice-pop house built as a redesigned four-SKU individual pouch lineup: Crimson Wedge on coral splash, Mango Cloud Cream on sunny yellow, Bramble Creme on lavender-pink, and Honey Verde on mint sage. Each cream-header pouch carries a seed-spark mark, bold CHILLORA wordmark, natural ice pops subline, liquid-splash color field, photoreal stick-pop photography, and an original fruit character (beanie melon wedge, party-hat mango, baker-toque blackberry, sprout-ponytail avocado) — never Fruits ICE CREAM identity or sunglasses-melon / plain-mango / pit-belly avocado clones. We staged floating watermelon wedges, mango cubes, blackberries, avocado halves, honey drips, ice crystals, mint, and yogurt swirls outside the full set with margin badges for Real Fruit Chill, No Artificial Colors, Four Flavor Fan, and Peel & Pop so the collection tile reads as playful four-pouch freezer theatre, clearly distinct from Melzora single Sugar Rind stick pops, Squeezora freeze-smoothie multipacks, Stickora cream-bar cartons, Frunzoo kids smoothie pouches, Scoovelle pints, and neighbouring dessert packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep four-flavor individual ice-pop pouch lineup energy, cream header with color splash drip fields, cute fruit-character theatre, marble lifestyle staging, and natural soft-freeze storytelling as the concept — but invent Chillora as the brand spine with seed-spark mark and rewritten Crimson Wedge / Mango Cloud Cream / Bramble Creme / Honey Verde hierarchy plus original mascots (never Fruits ICE CREAM purple-script lockups or exact reference characters). Outside the dielines, floating fruit and ice props plus exterior headline CHILLORA · NATURAL ICE POPS and Four Flavors. Soft Freeze. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party ice-pop trademarks or studio watermarks.
Problem statement
Natural fruit ice-pop pouch boards often lock real brand names (Fruits ICE CREAM), cloned white-header splash pouches with exact watermelon / mango yogurt / blackberry cheesecake / avocado honey lockups and character clones, and barren marble pack crops into portfolio decks. The brief needed an original fictional ice-pop brand, redesigned four-pouch lineup treating all SKUs as one full-set hero, and a square 1080 enriched lifestyle poster with floating fruit props and external typography — distinct from Melzora single watermelon stick concepts, freeze-smoothie multipacks, kids smoothie pouches, and ice-cream carton neighbours shipping in parallel.
Solution
We invented Chillora, rebuilt hierarchy around seed-spark → CHILLORA → natural ice pops → Crimson Wedge / Mango Cloud Cream / Bramble Creme / Honey Verde → original characters → soft-freeze claim language, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-pouch set as hero, floating orchard/ice props, and Four Flavors. Soft Freeze. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Fruits ICE CREAM identity or watermark text; Melzora, Squeezora, Stickora, Frunzoo, Scoovelle, and Bitevora parallel slugs untouched.
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