Product Packaging Design
Conevora Waffle Melt Premium Tub
Cream waffle-drip premium ice cream tub duo with floating cone theatre and Scoop Parlor callouts.
Client Conevora
Description
Conevora is a fictional premium scoop-parlor ice cream house for a redesigned cream plastic tub-and-lid system: bubbly chocolate Conevora script with star arc, premium ice cream subline, and a waffle-cone honeycomb lower zone with original soft melt-drip transition — never Serenity identity, Hebrew lid copy, phone numbers, Facebook handles, or personal names. We staged upright tub plus tipped lid as the dual hero, then floated waffle cone shards, chocolate chunks, hazelnuts, vanilla beans, caramel ribbons, and a soft vanilla scoop outside the packs with margin badges for Waffle Melt Ritual, Creamy Premium Scoop, Cone-to-Tub Theatre, and Parlor Fresh so the collection tile reads as appetizing scoop-parlor lifestyle theatre, clearly distinct from Scoovelle pistachio weekend pints, Spoonora multi-tub soft-scoop families, Cultivra orchard berry yogurt pints, Swatchora palette tasting trays, Dripora soft-serve cone sleeves, Stickora sprinkle cream-bar multipacks, and Melzora fruit popsicles shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep dual plastic-tub packshot energy, cream-to-waffle melt drip motif, bubbly retro script hierarchy, and premium scoop-parlor atmosphere as the concept — but invent Conevora as the brand spine with redesigned drip silhouette, chocolate–gold accents, and Scoop Parlor exterior headline (never Serenity, Hebrew contact panels, phone/Facebook lid chrome, or personal-name credits). Outside the dielines, floating waffle/chocolate/scoop props plus Waffle Melt Ritual / Parlor Fresh callouts lift the set into a Colgate-style enriched 1080 lifestyle poster without third-party ice-cream trademarks or watermarks.
Problem statement
Premium waffle-drip ice cream tub boards often lock real parlor trademarks (Serenity), cloned cream/waffle packaging with Hebrew contact panels, phone numbers, and social handles into portfolio decks, or collapse into barren dual-tub crops that hide lifestyle theatre. The brief needed an original fictional scoop-parlor brand, redesigned tub-plus-lid hierarchy with melt-into-waffle storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Cremissimo-style multi-tub families, Sweet Sundayz-style weekend pints, berry yogurt ice cream pints, soft-serve cone sleeves, and sprinkle cream-bar multipacks shipping in parallel.
Solution
We invented Conevora, rebuilt hierarchy around star arc → Conevora script → premium ice cream → waffle melt drip zone → dual tub + lid packshot, and validated an exactly 1080×1080 enriched lifestyle packshot: tub set as hero, floating waffle/chocolate/hazelnut/scoop props, and Conevora · Scoop Parlor margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Serenity identity, no Hebrew contact text, no phone/Facebook handles, and no watermark text; Scoovelle, Spoonora, Cultivra, Swatchora, Dripora, Stickora, and Melzora parallel dessert slugs untouched.
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