Product Packaging Design

Silo Cream Iced Latte Can

Cinematic iced-latte can with floating-bean theatre and exterior chill callouts.

Client Silo Cream

Description

Silo Cream is a fictional ready-to-drink iced latte house for a tall slim cream-matte aluminum can with a deep-brown circular label, SILO CREAM wordmark, Iced Latte gold script, and subtle bean illustration — never Nescafe, Nestle, or NEW LOOK chrome. We staged the chilled can as hero on a marble pedestal under amber steam light, then floated whole roasted coffee beans and golden bokeh outside the pack with exterior badges for Cold brew comfort, Milk-soft finish, Single-origin roast, and Chill-ready can so the collection tile reads as premium RTD coffee lifestyle theatre, clearly distinct from Amber Sip protein lattes and Husk Sip cocoa teas. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Beverage Coffee Rtd Coffee & Tea FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep premium iced-latte can energy, condensation chill, and floating roast-bean drama as the concept — invent Silo Cream with cream-matte can and original circular label (never Nescafe). Outside the dieline, floating beans plus Cold brew comfort. Silo Cream. lift the can into a Colgate-style 1080 lifestyle poster.

Problem statement

Iced coffee can boards often lock Nescafe or Nestle identities and certification chrome as-is. The brief needed an original fictional iced-latte RTD can, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting amber-sip-golden-protein-latte or husk-sip-coco-shell-tea-trio.

Solution

We invented Silo Cream Iced Latte Can, rebuilt hierarchy around cream-matte body to SILO CREAM to Iced Latte script, and validated an exactly 1080x1080 enriched lifestyle packshot with Cold brew comfort callouts; amber-sip and husk-sip left untouched.

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