Product Packaging Design
Hex Crumb Citrus Cookie Hexes
Pastel hexagonal cookie cartons with circle windows and citrus toppers.
Client Hex Crumb
Description
Hex Crumb is a fictional gourmet cookie house for a redesigned hexagonal carton ladder: mint, yellow, and rose colorways, circular window cookies, citrus-ring toppers, and HEX CRUMB lockups — never Les Craquants or third-party bakery marks. We staged three cartons as the hero set, then floated citrus rings, coconut, and crumbs outside the packs with margin badges for Hex Prism Carton, Circle Window, Citrus Topper Cue, and Soft Cookie Ladder. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep hexagonal window carton + citrus topper energy as the concept — invent Hex Crumb with flavor ladder hierarchy. Outside the dielines, floating citrus props plus Hex window, citrus calm. Soft claims only.
Problem statement
Cookie boards often clone Les Craquants hex packs with gibberish type. The brief needed an original fictional cookie brand, redesigned hex system, and a square 1080 enriched lifestyle poster.
Solution
We invented Hex Crumb, rebuilt hierarchy around HEX CRUMB → flavor → Soft Bake, and validated an exactly 1080×1080 enriched lifestyle packshot with Hex window, citrus calm. callouts; neighbouring packs left untouched.
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