Product Packaging Design

Shade Peak Blended Tea Trio

Matte black tea cartons with leaf-window landscape theatre.

Client Shade Peak

Description

Shade Peak is a fictional highland tea house for a redesigned matte-black carton trio with asymmetrical leaf die-cut windows revealing original floral/herbal/autumn landscapes, SHADE PEAK vertical hierarchy, and LATIN-only face — never Teastan trademarks or Armenia slogan clones. We staged the three cartons as hero, then floated tea leaves, blossoms, and a cup outside with margin badges for Window World Reveal, Soft Steep Trio, Matte Black Face, and Highland Blend. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Coffee & Tea FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep matte-black carton + leaf window into illustrated blend world as the concept — invent Shade Peak with Highland Blend Series hierarchy. Outside the dielines, floating tea props plus Window World Reveal callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Premium tea boards often lock Teastan identities or barren black cutouts. The brief needed an original fictional window-carton tea brand, redesigned illustration hierarchy, and a square 1080 enriched lifestyle poster — distinct from Ridge Leaf kraft cylinders and Bloom Path matcha sets.

Solution

We invented Shade Peak, rebuilt hierarchy around SHADE PEAK → Blended Tea → Soft Steep · 60g window suite, and validated an exactly 1080×1080 enriched lifestyle packshot with Window World Reveal callouts; neighbouring tea slugs left untouched.

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