Product Packaging Design
Nova Sip Soft Sparkle Cans
Pastel Soft Sparkle Water can quartet with Soft Clear Soft Fizz headline and Soft Sparkle Soft Sip · Soft Four Soft Flavors callouts.
Client Nova Sip
Description
Nova Sip is a fictional soft sparkling-water house for Soft Sparkle Water: a redesigned four-SKU aluminum can lineup (Soft Lemon Soft Fizz, Soft Berry Soft Fizz, Soft Lime Soft Fizz, Soft Peach Soft Fizz) with NOVA SIP wordmark, soft spark crest, and Soft Clear Soft Sip cues — never GOOD IDEA trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the can family as hero on airy pastel light, then floated lemon wheels, soft berries, mint sprigs, and bubble arcs outside the packs with exterior badges for Soft Sparkle Soft Sip, Soft Clear Soft Fizz, and Soft Four Soft Flavors so the collection tile reads as soft sparkling-water lifestyle theatre, clearly distinct from Bright Pulp soft fruit juice cans and neighbouring RTD lines. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep sparkling-water quartet energy and light fizzy theatre as the concept — but invent Nova Sip as the brand spine with Soft Sparkle Water hierarchy (never GOOD IDEA stamped lockups). Outside the dielines, floating citrus-mint plus Soft Sparkle Soft Sip. Soft Clear Soft Fizz. lift the quartet into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Sparkling-water boards often lock GOOD IDEA identities and clone multi-flavor can photography into portfolio decks. The brief needed an original fictional soft sparkle brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster distinct from Bright Pulp soft fruit cans.
Solution
We invented Nova Sip Soft Sparkle Cans, rebuilt hierarchy around crest → NOVA SIP → Soft Sparkle Water → Soft Flavor Soft Fizz names, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Sparkle Soft Sip. Soft Four Soft Flavors. margin callouts; bright-pulp-soft-fruit-cans neighbour slug left untouched.
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