Wavekin Soft Oral Duo

Aqua Soft Oral Duo hang pack with Soft Brush. Wave Smile. callouts.

Client Wavekin

Description

Wavekin is a fictional kids soft-oral house for Soft Oral Duo: a redesigned aqua hang-tab blister with kids brush and 75 ml soft gel tube, original reef-fish crest (never shark franchise casts), WAVEKIN wordmark, Soft Oral Duo hierarchy, Soft Brush + Soft Paste footing — never Pinkfong, Baby Shark, Colgate Kids trademarks, ORDER NOW ribbons, phones, emails, or QR codes. We staged the hang pack as hero on bath-soft aqua light, then floated bubbles, shell, coral cue, wooden star, splash arcs, and towel outside the pack with exterior badges for Soft Gel Paste, Tiny Soft Bristles, and Bath Play Soft so the collection tile reads as playful soft-oral lifestyle theatre, clearly distinct from Meshkind Soft Oral Cleaner, Tipkind Soft Scan, Rill Soft bottles, and neighbouring kids packs. Soft packaging storytelling only.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep kids brush-plus-paste hang-card energy and underwater play storytelling as the concept — but invent Wavekin as the brand spine with Soft Oral Duo hierarchy and an original reef-fish mark (never Pinkfong/Baby Shark IP). Outside the dieline, floating bath props plus Soft Brush. Wave Smile. lift the pack into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Kids oral hang packs often lock franchise trademarks (Pinkfong Baby Shark) into portfolio art or collapse into bare blister crops. The brief needed an original fictional soft-oral duo brand, redesigned hang-card hierarchy, and a square 1080 enriched lifestyle poster — distinct from Meshkind oral cleaners and parallel neighbours.

Solution

We invented Wavekin Soft Oral Duo, rebuilt hierarchy around reef-fish crest → WAVEKIN → Soft Oral Duo → Soft Brush + Soft Paste · 75 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Brush. Wave Smile. margin callouts; meshkind-soft-oral-cleaner and parallel neighbour slugs left untouched.

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