Print Soft Clean Wipes

Fingerprint soft-wipe pouch with Soft Clean Sheets. Playful Print. callouts.

Client Print Soft

Description

Print Soft is a fictional nursery soft-care house for Soft Clean Wipes: a redesigned white soft-pack with playful fingerprint and tiny footprint motifs, sage PRINT SOFT oval lockup, Soft Clean Wipes hierarchy, and Cont. 16 Soft Sheets cue — never Natura, Mamãe e Bebê, or third-party chrome. We staged the pouch as hero on cream linen, then floated a soft wipe sheet, cotton boll, pastel stamp block, wooden cube, and eucalyptus outside the pack with exterior badges for Soft Clean Sheets, Playful Print Pack, and Daily Change Soft. Soft baby-care claims only — no watermarks, phones, emails, QR, or ORDER NOW bars.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep fingerprint-motif wipe pouch energy as the concept — invent Print Soft (never Natura). Outside the pack, floating wipe props plus Soft Clean Sheets. Playful Print. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Wipe boards often lock Natura Mamãe e Bebê into portfolio decks or sit as bare pouch cutouts. The brief needed an original fictional soft-wipe brand, redesigned pack hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Clearlane, Rose Cloth, or Batch A/B neighbours.

Solution

We invented Print Soft Soft Clean Wipes, rebuilt hierarchy around PRINT SOFT → Soft Clean Wipes → 16 Soft Sheets, and validated an exactly 1080×1080 enriched lifestyle packshot with margin callouts. Artwork forced to precisely 1080×1080; clearlane-pure-cloth-wipes and rose-cloth-fresh-sip-wipes left untouched.

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