Product Packaging Design
Parachute Advansed Protein Conditioner
Conditioner pack with protein benefit coding and Advansed brand continuity.
Client Parachute Advansed
Description
A conditioner design study focused on benefit hierarchy: protein repair, coconut heritage, and Advansed brand equity — structured for fast bathroom-shelf choices.
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Design storytelling
From brief to designed solution
Ideation concept
Cool aqua-to-cream tonality for conditioning calm; protein callout as a sharp functional badge; photography supporting soft hair softness without overpowering claims.
Problem statement
Haircare shelves are claim-dense. The pack needed Parachute Advansed recognition first, protein benefit second, and conditioner role third — in a single face-of-pack glance.
Solution
We reordered visual weight: brand lock-up, product type, protein promise, then supporting botanical cue. The colour story stays within Advansed family language while the protein badge becomes the hero differentiator.
More proof
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