Product Packaging Design
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Colgate Madhura Vedshakti
SKU PXRT-2393
Sweet toothpaste carton balancing heritage Ayurvedic cues with modern trust. Plus enriched open-frame gallery stills.
Client Colgate
Description
This carton explores how a heritage Ayurvedic line can feel contemporary: Madhura sweetness cues sit beside clinical-clean structure so both tradition and efficacy read clearly. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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From brief to designed solution
Ideation concept
Soft gold-and-cream warmth for Madhura sweetness; Vedshakti symbol language treated with respect; Colgate trust retained through clean information bands.
Problem statement
Ayurvedic oral care can tip into ornamentation that battles modern retail scanners. The brief needed “sweet” flavour joy without losing pharmaceutical-grade clarity.
Solution
We structured the face into brand zone, product promise, and variant cue — with botanic sweetness illustration as support rather than noise. Regulatory and usage content stays production-aware on secondary panels. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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