Product Packaging Design
Colgate Madhura Vedshakti
Sweet toothpaste carton balancing heritage Ayurvedic cues with modern trust.
Client Colgate
Description
This carton explores how a heritage Ayurvedic line can feel contemporary: Madhura sweetness cues sit beside clinical-clean structure so both tradition and efficacy read clearly.
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Design storytelling
From brief to designed solution
Ideation concept
Soft gold-and-cream warmth for Madhura sweetness; Vedshakti symbol language treated with respect; Colgate trust retained through clean information bands.
Problem statement
Ayurvedic oral care can tip into ornamentation that battles modern retail scanners. The brief needed “sweet” flavour joy without losing pharmaceutical-grade clarity.
Solution
We structured the face into brand zone, product promise, and variant cue — with botanic sweetness illustration as support rather than noise. Regulatory and usage content stays production-aware on secondary panels.
More proof
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