Product Packaging Design
Calyndra Plant Pad Range
Plant-based feminine-care family with color-coded absorbency clarity.
Client Calyndra
Description
Calyndra is a fictional plant-based feminine-care brand built as a redesigned four-SKU pad family: liners, regular, super, and overnight. Each soft-touch pouch keeps a white upper block with the calyndra wordmark and a color-coded lower block, large absorbency number badges, refreshed affirmations, and reinvented pillars — Soothe, Shield, Renew — then stages eucalyptus and soft botanicals outside the packs so the collection tile reads as calm clinical-natural care, distinct from honeyed category clones, pastel duo concepts, and overnight-navy neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Clinical calm on light blue: soft-film pouches, white-plus-color architecture, and empathetic flap voice with new affirmations. Color ladder (celery liners, coral regular, sage-teal super, dusk lavender overnight) makes absorbency scannable. Outside the dielines, eucalyptus, tiny blooms, and thin poster lines — Plant-Based Flow Family, Color-Coded Absorbency, Clinical-Natural Comfort — keep lifestyle storytelling external.
Problem statement
Plant-based feminine-care ranges often clone honeyed brand systems or collapse into dense medical claim walls. The brief needed an original fictional brand, redesigned color-coded flow levels, and a square enriched poster distinct from overnight-navy pieces, pastel pad duos, and neighbouring personal-care concepts.
Solution
We invented Calyndra, redesigned the four-SKU white/color pouch system with new affirmations and Soothe/Shield/Renew pillars, and validated an exactly 1080×1080 lifestyle packshot: botanical props and margin callouts outside the packs. Packaging and personal-care tags mark the work for collection filters.
More proof
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